What is the Buzzworthy roster?

The Buzzworthy roster is a curated team of senior B2B marketing and revenue leaders—including fractional CMOs, CROs, CDMOs, and operations leaders—who partner with founder-led service firms to design and run a single revenue engine instead of disconnected campaigns.

Who will I actually work with on my account?

You work directly with seasoned leaders, not junior coordinators. Depending on your needs, your core team may include a fractional CMO, a fractional CRO or revenue architect, a marketing operations lead, and specialist support. Each engagement is led by senior talent with a track record of building full-funnel systems for B2B firms.

How experienced is the Buzzworthy roster?

Collectively, the roster brings well over a century of B2B experience across marketing, sales, RevOps, and growth leadership. Individual leaders have 15–30+ years in the field, have founded and scaled multi–seven-figure companies, and have led programs for emerging firms, mid-market companies, and Fortune-level brands.

What types of leaders are on the roster?

The roster includes a mix of fractional CMOs, fractional CROs and revenue architects, CDMOs, growth officers, marketing operations leaders, and integrated marketing managers. Each leader combines strategic thinking with hands-on execution to turn revenue strategy, RevOps, and campaigns into one coherent system.

Which industries does your roster specialize in?

Roster members have deep experience in technology consulting and MSPs, B2B SaaS and software, professional services such as accounting, law, and financial services, business consulting and advisory, deep tech and industrial, and mission-driven or impact-focused organizations—all within a B2B, human-capital driven context.

How do you decide which leaders are assigned to my firm?

Leaders are matched to your firm based on your growth stage, industry, sales model, and goals. The aim is to pair you with people who have already built revenue engines in similar environments so they can shorten your learning curve and bring proven playbooks, not experiments.

Will my engagement be led by one person or a team?

You’ll have a core leadership pod—typically anchored by a fractional CMO or CDMO and a fractional CRO or revenue architect—supported by marketing operations and specialist talent as needed. That way you get both high-level strategy and the operational muscle to make the system work day to day.

Your Buzzworthy Roster

Over a century of experience under one roof

We are home to the best of the best in B2B marketing and revenue leadership. At Buzzworthy, you will only work with seasoned professionals dedicated to taking a fiduciary role in your success.

Michael Buzinski

Founder/CEO & Fractional CMO

I have been an entrepreneur for over 20 years and have founded two multi-seven figure companies and acquired two others with two exits. 30+ years of sales and marketing experience for over 1200 emerging, mid-market, and Fortune 1000 companies. Industry Expertise:

Technology Consulting & MSPs
Professional Services
Business Consulting/Advisory

Nickname: Buzz

“My mission is to rebuild the American middle class by fostering the success of small and medium-sized businesses, the backbone of our economy. I aim to create 17 million jobs by 2040, with B2B service-based businesses being central to this goal. These businesses, fueled by American ingenuity, generate the highest quality jobs, and their success permeates to those they serve, creating an exponential waterfall effect.”

Tracy Brown

Integrated Marketing Operations Manager (IMOM)

As the IMOM, I keep the marketing hive buzzing. For the past six years, I’ve managed full-service digital marketing teams behind top business influencers, coordinating everything from bestselling book launches to multi-seven-figure product rollouts and virtual events. My superpower? Turning moving parts into smooth systems and profitable momentum.

I blend strategic vision with operational precision, ensuring every campaign flies in formation.

Industry Expertise:

Digital Business Systems
Fractional & Consulting firms
Influencer Marketing & Launches

Nickname: Keeper of the Hive

“A Steel Magnolia through and through: direct, funny, and always leaving with more friends than I arrived with.”

Mary McKeown-Christie

Fractional CMO

I have been a fractional leader for 16 years and bring 30+ years of experience leading strategic, revenue engine and marketing operating systems for B2B firms. Notable wins include: 300% revenue growth in 12 months for a B2B SaaS cybersecurity startup; 100% revenue growth in 2 years for a real estate SaaS firm; and ~80% revenue growth in 8 months for services practices.

Industry Expertise:

Professional Services
Technology
B2B SaaS

Nickname: Crazy Mary, the Scrappy Marketer

“I am flexible, collaborative, fun, and produce results. Sales leaders love me. My approach produces results quickly when leadership is ready to accept guidance, open to change, and, most importantly, has accountability throughout the organization.”

Mark Osborne

Fractional CRO & Revenue Architect

For over 15 years I have built full-funnel revenue systems for B2B SaaS/SWaS and professional services firms. Named a “Marketing Technology Trailblazer” by Ad Age Magazine, I served as VP of Growth & Strategy at TransUnion and Kantar/WPP, developing partnerships with Google and Meta. I’ve also led ABM and GTM programs for Marketing Analytics solutions delivering triple-digit growth with Fortune 500 clients like Nike, Hulu, and General Motors.

Industry Expertise:

B2B SaaS & SWaS
Professional Services & Consulting
MarTech/AdTech & Analytics

Nickname: The Revenue Architect

“Revenue isn’t a department and sales isn’t an event. It’s all part of a system. I align marketing, sales, and recurring / expansion revenue with unified RevOps to build a system that compounds impact.”

Sehba Khan

Fractional CRO & Growth Leader

For the last 17+ years I’ve aligned sales, marketing, and operations to drive predictable growth – leading teams of 95+, building GTM programs, and delivering outcomes like 20–100% YoY revenue lifts, 3% market share growth, and 7-figure contracts. I bring a unique balance of strategy and execution, partnering with leadership teams to refine positioning, optimize sales processes, and build sustainable revenue operations rooted in data and customer insight. Industry Expertise:

B2B SaaS & Technology
Professional Services
Startups & Mission-Driven Orgs

Nickname: The Growth Catalyst

“Growth is never random, it’s engineered. I unify sales and marketing around a clear GTM, clean ops, and data-driven execution so revenue teams hit targets consistently and scale with confidence.”

Kris Hughes

Fractional CDMO

I build end-to-end marketing operations systems. Wins include: Gallium Solutions (0 → 750+ ranked keywords in <12 months; 13,000 unique visitors from zero; cold outreach averaging 60–65% opens, 4% replies, ~1% bookings), Bluecase Strategic Partners (30% follower lift across founders, 100k+ impressions, thousands of profile views in 6 months), and Point One Navigation (content + PR operation built and formalized across creation, outbound, and niche media).

Industry Expertise:

Coaching & Professional Services
Deep Tech (precision navigation, drones/AV/robotics)
B2B SaaS

Nickname: The Momentum Builder

“I’m a roll-up-your-sleeves marketer who loves turning blank slates into repeatable systems—from content and PR to outreach and SEO—so founders see steady pipeline instead of sporadic spikes.”

Chris Downey

Fractional CMO/CDMO

For 20+ years I’ve enjoyed building and leading high-impact marketing across GTM, demand gen, digital/social, and paid media. Former Global Director of Social at AMD (launched TikTok → 6M+ views and 260K+ engagements in 9 months; scaled employee advocacy; stood up social analytics). Ran a $40M digital program for IBM Security, delivering growth across the entire IBM.com platform. Winner of Effie, ITSMA, and Global Ace awards. Industry Expertise:

Technology & Cybersecurity
Professional Services
B2B SaaS

Nickname: The Demand Creator

“I build marketing systems that actually work, connecting strategy, content, and execution so founders can focus on what they do best: building great companies.”

MaryAnne Schweers

Fractional CMO & Strategist

For over 25 years, I have been leading market strategy, GTM, and digital transformation with measurable outcomes: drove +45% revenue across key PE portfolios; delivered 30% first-year market penetration for a biotech entrant; stood up a Global Alliances Program generating 20% of company revenue in year one; executed a $130M divestment 10% under budget with zero downtime; led CCPA compliance across 14+ sites; directed a $2M ERP upgrade for 19,000 employees resulting in 30% fewer labor disputes.

Industry Expertise:

Professional Services
B2B Software & SaaS
Energy & Industrial

Nickname: The Fixer

“I turn market insight into action by aligning sales, marketing, and operations so companies get measurable results, faster.”

Mindy Anderson

FCMO & Growth Officer

I am a C-suite marketing leader who builds data-driven demand engines and ABM programs that move revenue: 200% YoY ROI on digital/social, audience growth (2× followers in 6 months), 30% of net-new opportunity with 75% marketing-influenced funnel supporting growth from $25M → $80M in two years; scaled SaaS services pipeline from $5M → $8M; managed $10M+ omnichannel budgets and led global campaigns at EY, Infor, Arbor Realty Trust, and more. Industry Expertise:

Financial Services & Wealth/Asset Management
Professional Services
B2B SaaS & Enterprise Software

Nickname: The Accelerator

“Give me intent data, a focused ICP, and a revenue target and I’ll architect the ABM, content, and digital mix to fill the pipeline fast and prove it with the numbers.”

Brandy Morton

Fractional Marketing Leader

I am a Fractional CMO-level operator with 20 years of B2B experience, known for building scalable, data-driven revenue engines. As Head of Marketing for the Americas at GBG, I drove a 5:1 ROI across digital channels, achieved a 31% YoY lift in closed-won deals, and a 19% YoY rise in marketing-generated opportunities through SLA-driven sales and marketing alignment. At Vericast, I delivered a 240% surge in marketing-sourced opportunities and 166% growth in SQLs. Industry Expertise:

B2B SaaS / Technology
Financial Services / FinTech
Cybersecurity / Security Tech

Nickname: The Revenue Engine Builder

“I turn market insight into action by aligning sales, marketing, and operations so companies get measurable results, faster.”

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