by Michael Buzinski | Nov 12, 2025 | B2B Marketing, Marketing Strategies
By Michael Buzinski, Founder/CEO & Fractional CMO Table of Contents: The Hidden Cost of Random Acts of Marketing 5 Pain Points That Are Really Strategy Problems What a Real Marketing Strategy Actually Is (and Is Not) The Core Components of a Sound Marketing...
by Michael Buzinski | Nov 6, 2025 | Marketing Strategies
By Michael Buzinski, Founder/CEO & Fractional CMO Table of Contents: The Real Cost of Misalignment What Sales and Marketing Alignment Really Means How to Align Marketing and Sales for Measurable ROI The ROI of True Alignment How does sales and marketing alignment...
by Michael Buzinski | Nov 3, 2025 | Marketing Strategies
By Michael Buzinski, Founder/CEO & Fractional CMO This is a question that perplexed me for many years as I was growing my creative agency. I still think many people get the two terms confused, so I am going to do my best to clear up the confusion. You are more...