by Michael Buzinski | Jan 15, 2026 | B2B Marketing, Marketing Strategies
By Michael Buzinski, Founder & Fractional CMO Building a simple, maintainable attribution model is a matter of picking one model your team can follow, standardizing a short list of source values, and reviewing the inputs weekly so the data stays trustworthy. The...
by Michael Buzinski | Jan 12, 2026 | Marketing Strategies
By Michael Buzinski, Founder & Fractional CMO Fix duplicate records and dirty CRM data fast by doing three things in order: stop the bleeding (so new junk stops piling up), clean the highest-impact records first (so your pipeline and reporting become usable...
by Michael Buzinski | Dec 5, 2025 | B2B Marketing, Marketing Strategies
You’ve probably heard this before: The best source of new business is from a satisfied customer. If you’re like most of the B2B firms I work with, you’re spending 80% of your time and budget chasing new leads, but overlooking the ones you’ve already won. Exponential...
by Michael Buzinski | Dec 5, 2025 | B2B Marketing, Marketing Strategies
Predictable growth is structure. Most B2B firms rely on individual effort and a handful of heroic team members holding everything together. I work with firms all the time where the “system” is a few gifted salespeople, a marketing coordinator, and a stack of...
by Michael Buzinski | Nov 17, 2025 | B2B Service Firms, Marketing Strategies
By Michael Buzinski, Founder/CEO & Fractional CMO Quick Answer:Most B2B firms think they have a marketing strategy, until leads and revenue dry up. That’s when you realize you’ve been managing noise instead of direction. What you have is a mix of disconnected...
by Michael Buzinski | Nov 14, 2025 | B2B Marketing, Marketing Strategies
By Michael Buzinski, Founder/CEO & Fractional CMO Quick Answer Most B2B marketing funnels don’t fail because of bad ads or weak creative. They fail because they’re not built as part of an overarching system. To be clear, the marketing funnel might be running as a...
