by Michael Buzinski | Jan 26, 2026 | Answers, B2B Marketing
By Michael Buzinski, Founder & Fractional CMO Speed to lead is simply how quickly your team responds after a new inquiry comes in via phone call, form-fill, email, etc. A “good” response is fast enough that you catch the prospect while they still have context,...
by Michael Buzinski | Jan 15, 2026 | B2B Marketing, Marketing Strategies
By Michael Buzinski, Founder & Fractional CMO Building a simple, maintainable attribution model is a matter of picking one model your team can follow, standardizing a short list of source values, and reviewing the inputs weekly so the data stays trustworthy. The...
by Michael Buzinski | Jan 5, 2026 | B2B Marketing, B2B Service Firms
By Michael Buzinski, Founder & Fractional CMO For most B2B service firms I work with, lead generation isn’t the hard part, it’s what happens after someone raises their hand. A capture nurture system is how you stop losing quality opportunities. This simple,...
by Michael Buzinski | Dec 9, 2025 | B2B Marketing, B2B Service Firms
By Michael Buzinski, Founder/CEO & Fractional CMO Back when I flew on the AWACS platform in the Air Force, I sat in a metal tube full of radar screens and radios. Every station had its own view of the sky. If each operator had decided to run their own version of...
by Michael Buzinski | Dec 5, 2025 | B2B Marketing, Marketing Strategies
You’ve probably heard this before: The best source of new business is from a satisfied customer. If you’re like most of the B2B firms I work with, you’re spending 80% of your time and budget chasing new leads, but overlooking the ones you’ve already won. Exponential...
by Michael Buzinski | Dec 5, 2025 | B2B Marketing, Marketing Strategies
Predictable growth is structure. Most B2B firms rely on individual effort and a handful of heroic team members holding everything together. I work with firms all the time where the “system” is a few gifted salespeople, a marketing coordinator, and a stack of...
